Simplified

Riley is the agent Simplified puts in front of new users. A person gives Riley the goal, audience, offer, channels, and brand rules once, and Riley pulls strategy, creative, brand assets, captions, and scheduling into a campaign that comes back as finished work instead of loose files. The Simplified llms.txt file describes a wider fleet around Riley: Pax for paid ads budget reallocation across Meta, Google Ads, and LinkedIn Ads, Nova for newsletters and send-time tuning, and Quinn, Leaf, and Rose for analytics reporting, SEO content, and brand design.

Day to day, Simplified follows the five-step loop the homepage spells out: brief Riley, build the campaign, approve and ship, get reported back to, then automate the repeat. Review is the default state in Simplified, so agent output queues as drafts and auto-publish is opt-in per workflow, with a pause control available from the app, Slack, or the CLI. Simplified also supports scheduled agent tasks, such as a recurring 9:00 AM job that recaps last week's campaign and queues next week's posts.

Three buyer paths are called out across Simplified. Founders and lean teams use Simplified to run marketing without hiring, agencies get one workspace per client with separate brand kits, channels, calendars, and client review, and technical teams point their own agents at Simplified through an MCP server built on the official Anthropic MCP SDK, a CLI with commands such as posts:create and analytics:summary, plus REST, OAuth2, and webhooks.

Pricing is where Simplified's own sources disagree, so buyers should read both. The Simplified llms.txt lists a free plan, a 14-day trial with no credit card, and paid plans at Pro $29/mo, Business $79/mo, Growth $199/mo, and Enterprise custom. The crawled Simplified pricing page instead frames a $79/mo plan called "Simplified Starter" and compares that sticker against Jasper at $59/mo, ChatGPT Plus at $20/mo, and HubSpot Marketing Hub at $800/mo, while the homepage structured data on Simplified publishes a $0 offer described as "Free to start. No credit card required."

Campaign economics inside Simplified are unusually explicit for a marketing suite. One Simplified campaign equals one brief-to-approval cycle producing a single output type: a social batch of 6 posts, an email sequence of 3 or more emails, or a paid ad creative set of 3 A/B variants for Meta or Google. Unused Simplified campaigns do not roll over and reset at each renewal, extra campaigns cost $10 each on any plan, and the Simplified trial is described as full Starter access including campaigns, 100K AI words, and 100 AI designs.

The limits worth weighing with Simplified are mostly about disclosure and scope. Simplified says credit amounts vary by plan and that a credit cost is shown before generation, yet the crawled Simplified pages never publish the free plan's actual allowance. Integration counts also conflict inside Simplified's own material, with the homepage citing 30+ integrations and 10+ social channels, llms.txt claiming 1,200+ integrations, and the integrations page describing 15+ connected tools, while governance claims such as SOC 2 Type II, SSO, SAML, and audit logs appear only in llms.txt rather than on a crawled security page.

Against peers, Simplified competes less on raw generation quality and more on assembly. Copilot-style writers such as Jasper and ChatGPT produce text that someone still has to design, schedule, and report on, scheduling suites such as Buffer and Hootsuite publish work that someone else made, and Canva covers creative without paid-ads orchestration. Simplified stitches those jobs into one approval-gated run and then exposes that run to outside agents over MCP, which is the clearest reason a technical marketing team would shortlist Simplified.