Krea

The audience Krea targets stretches from hobbyists to procurement-led creative departments. A solo illustrator can open Krea, spend the free daily allotment of 100 compute units, and never enter a card, while agencies, architecture practices, and in-house brand teams buy the Krea Business and Enterprise tiers for SAML SSO, per-member spend limits, model access restrictions, and IP indemnification. Krea publishes customer names including Lego, Samsung, Nike, Microsoft, Shopify, Amazon Studios, Henning Larsen, Gensler, Perkins Will, and Superside.

Day-to-day work inside Krea starts from a named tool in the Krea navigation: Text to Image, Realtime, Text to Video, Motion Transfer, Text to 3D, Image to 3D, Enhancer, Background Remover, Video Style Transfer, and Train. The Krea Realtime canvas renders images from simple primitives and prompts in under 50ms according to Krea's homepage, which turns Krea into a sketch-and-steer surface rather than a prompt-and-wait queue. Finished files collect in the Krea Asset Manager, and Krea Nodes chains generation, enhancement, and style steps into reusable pipelines that the Krea App Builder can publish as shareable mini-apps.

Custom model training is where Krea separates from a plain model aggregator. Krea supports image and video LoRA fine-tuning directly in the browser: a user uploads a handful of shots of one product, face, or visual identity and Krea trains a model that can then be called from the Krea image and video tools. Krea caps LoRA training at 50 images per model on Free, Basic, and Pro, raises the ceiling to 2,000 files with unlimited fine-tunings on Max, and allows up to 20,000 images plus private Node App sharing on Business.

The Krea pricing page lists Free at $0 with 100 compute units per day, Basic at $9/month for 5,000 units, Pro at $35/month for 20,000 units, Max at $105/month for 60,000 units, Business at $200/month for 80,000 units with up to 50 seats included, and Enterprise as a custom quote. Krea advertises "Save 40% on yearly plans" through a Monthly/Yearly toggle but does not print the resulting annual charge on the crawled page. Krea also converts units into concrete output counts, quoting 257 Nano Banana generations or 83 Seedance 2.0 videos for the Pro allowance, and Krea offers sliders that scale Max and Business allowances up to 100k and 1.5M units respectively.

The real limits in Krea are gating and metering rather than missing capability. The Krea Free plan withholds the commercial license, caps upscaling at 2K, and grants only "Limited LoRA training". Krea Basic buys the commercial license but only "Selected video models", so anyone whose main deliverable is Veo, Sora, or Kling footage must reach Krea Pro. Once compute units run out, Krea's unlimited relaxed queue only covers in-house models such as Krea 2, Krea 1, Flux, Z-image, and Qwen, so third-party frontier models keep consuming units. Krea's sources also disagree on price: the Krea llms.txt file quotes plans from $7/month with Pro at $28 and Max at $48, while the crawled Krea pricing page shows $9, $35, and $105.

Against category peers, Krea trades a single house aesthetic for breadth and speed of model adoption. Midjourney ships one opinionated model and a Discord-and-web workflow, Adobe Firefly leans on Creative Cloud integration and commercially safe training data, and Runway concentrates on video craft, whereas Krea aggregates rival models from Google, OpenAI, ByteDance, Black Forest Labs, and Kuaishou and adds them close to launch day. Buyers who want one consistent look from one vendor model may find Krea's model sprawl distracting; buyers who benchmark outputs across providers get that comparison inside Krea without extra contracts.

Getting started with Krea requires no installation, since Krea runs entirely in the browser, with a Krea Slack agent, a Krea API, and a Krea MCP endpoint for teams that want generation triggered from other surfaces. Krea also publishes open weights and technical write-ups for Krea RAW, Krea Turbo, and Krea Realtime 14B on GitHub and Hugging Face, which gives technical teams a way to evaluate Krea's proprietary research outside the paid product.