Simple Analytics

The positioning of Simple Analytics has moved from indie site owners toward analysts with a consent problem. The Simple Analytics homepage claims that 20-60% of data is missing in most tools once visitors reject a banner, and frames Simple Analytics as the cookieless baseline that shows what actually reached the site. Logos displayed on the Simple Analytics site include Bloomberg, Michelin, Hyundai, GOV.UK, Polkadot, the Bank of England, Sketch, Excalidraw, DuckDuckGo, the Scottish Government, and Havas Media Group, and the site reports 31,300+ users.

The measurement model is the whole argument. Simple Analytics states that Simple Analytics records pageviews, events, referrers, and campaign parameters without identifying visitors, and derives country-level location without storing IP addresses. Simple Analytics also publishes a list of what Simple Analytics refuses to do: no cookies or local storage, no IP collection, no visitor IDs or user profiles, and no cross-session or cross-device tracking, which is the basis for the vendor's claim that Simple Analytics is compliant with major privacy laws out of the box.

Day-to-day work with Simple Analytics is deliberately low-configuration. A team installs Simple Analytics directly on a site, through a first-party proxy, through Google Tag Manager, or through WordPress, then reads one dashboard instead of assembling report views. Where a reporting stack already exists, Simple Analytics exposes an aggregated Stats API and a Raw Export API so observed pageviews, events, referrers, and campaign data can be pushed as CSV or JSON into Looker Studio, Power BI, a warehouse, or internal dashboards. Simple Analytics also markets an AI assistant page for AI-powered analytics workflows.

Packaging on the Simple Analytics pricing page has three lanes. The free-forever plan from Simple Analytics targets hobby sites with a single user, a limited number of websites, 30 days of history, unlimited pageviews under a fair use policy, and a required badge. The Self-serve plan from Simple Analytics starts at $20/month for roughly 100k pageviews on a usage slider that runs up to 2.5M pageviews, includes one user, and adds +$20/mo per extra user. Enterprise pricing from Simple Analytics is quote-based and covers Single Sign-On, role-based access, an enterprise SLA, SOC2 compliance, contract reviews, Looker Studio, priority support, vendor onboarding, a data proxy, and manual invoicing.

Billing mechanics around Simple Analytics deserve a read before signup. Every Simple Analytics account starts with a 14-day trial without a credit card, after which the account either moves to a paid Simple Analytics plan or drops to the free plan. Simple Analytics recalculates the monthly fee from actual data points by first looking back one month and then at the three-month average, and the Simple Analytics terms grant the vendor the right to move a client to a more expensive plan when the plan limit is exceeded. Simple Analytics accepts card, Apple Pay, Google Pay, and Bitcoin at a 10% yearly surcharge, quotes in euros, US dollars, or British pounds, and charges 10% in banking and service fees for bank transfers on bills from $500. The Simple Analytics pricing page shows a Monthly/Annually toggle advertising free months, but the crawled page does not state how many months are free or the full annual charge.

The limits of Simple Analytics follow directly from the design that makes Simple Analytics consent-free. Because Simple Analytics keeps no visitor IDs and no cross-session or cross-device tracking, user-level funnels, cohort retention, and multi-touch attribution are not available in Simple Analytics, and the comparison table published by Simple Analytics labels the Simple Analytics data set "Limited data" against GA4's "Deep insights." Trust signals also read inconsistently: the Simple Analytics homepage shows a "SOC Compliant" badge marked "In progress" and a "SOC compliance / Coming soon" line, while the Simple Analytics pricing page lists SOC2 compliance among enterprise capabilities.

Against peers, Simple Analytics sits in the same cookieless bracket as Plausible and Fathom and competes on EU hosting and export APIs rather than depth, while Matomo and Piwik PRO offer heavier configuration, self-hosting, and consent-mode features that Simple Analytics does not attempt. Buyers who need session replay, product funnels, or warehouse-native modeling will still keep a second tool, since Simple Analytics is designed to sit next to GA4 or Adobe Analytics as a collection layer rather than replace an entire reporting stack.