Tidio

The typical Tidio buyer runs a small or mid-sized online store or service business that fields questions on a website widget, email, Messenger, Instagram, and WhatsApp without a dedicated support operations team. Tidio supports that audience with native Shopify actions and installs for WordPress, WooCommerce, Wix, Squarespace, PrestaShop, and Shopware, while more technical teams can extend Tidio through REST APIs, webhooks, JavaScript actions, and Model Context Protocol (MCP).

In daily use, agents work from a shared Tidio inbox where chats, emails, and social messages become tickets that can be assigned, tagged, and annotated. Tidio layers on macros, automatic chat assignment, live typing preview, viewed pages history, and a live visitors list so an agent has context before the first reply. Lyro sits in front of the queue, trained on FAQ uploads, a website scraper, or imported Zendesk articles, and Tidio markets Lyro as solving up to 67% of customer problems with handoff to a human when needed.

Packaging in Tidio is unusual because the meter is the conversation rather than the agent seat. The Tidio pricing FAQ defines a billable conversation as any live chat, ticket, email, or social conversation that includes a message from a human agent, and states that responses from Flows and Lyro are not counted as agent replies. Self-serve Tidio plans include 10 seats at every price point, so growth costs volume money rather than headcount money.

The published Tidio ladder opens with a Free plan at $0/mo. and 50 billable conversations, then Starter at $24.17/mo. with 100 billable conversations, Growth from $49.17/mo. starting at 250 billable conversations, then Plus and Premium. Lyro AI Agent and Flows are also sold standalone, with Lyro starting at $32.50/mo. for 50 AI conversations and Flows starting at $24.17/mo. for extra visitors reached. Tidio advertises a 7-day free trial of all plans with no credit card, after which an account drops to the Free plan.

Buyers should read the upper Tidio tiers carefully because two vendor sources disagree. The Tidio pricing page lists Plus as "Starts at $300/mo. + monthly usage" and Premium as contact-sales only, while the Tidio llms.txt file lists Plus at "Starts at 749 USD/mo." and Premium at "Starts at 2999 USD/mo." The same two sources also differ on Lyro ceilings: llms.txt caps upgrades at 300 Lyro conversations per month, while the Tidio pricing table says the monthly Lyro limit can be raised to 50,000 and references paid quotas of 50 to 1,000 conversations.

Other Tidio constraints deserve budget attention. The Tidio Free plan allows only 50 billable conversations and 100 Flows visitors per month, the 50 Lyro conversations bundled with every account are a one-off lifetime allowance that only refreshes on a paid Lyro or Plus plan, removing Tidio branding on Growth is a $16.67/mo. add-on, and Open API, departments, multiproject, and custom branding start at Plus.

Compared with category peers, Tidio positions itself between lightweight chat widgets and enterprise desks: Tidio publishes head-to-head pages against Gorgias, Intercom, LiveChat, and Zendesk, and leans on conversation-based pricing plus a bundled AI agent as the argument. Teams that need deep CRM-grade routing, granular SLA policies, or a large public knowledge base will feel Tidio's ceiling sooner than a store owner who mainly needs one inbox and automated FAQ coverage.